How to Talk to Anyone
11 techniques that will make you the best conversationalist in any room + I'm coming to SF!
đ Hey, itâs Andrew.
Quick note: Everyone in NYC tech is talking about this: NY may eliminate QSBS and retroactively tax startup exits for founders, employees, and investors. If passed, it could make New York one of the least attractive places to build and invest in startups.
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My team and I just got back from Austin, where we had an unforgettable few days meeting dozens of founders and CEOs, and even throwing a 2,000-person tech party.
In a few weeks, weâll be in San Francisco. If youâre around, Iâd love to see you there.
Todayâs article is about an increasingly rare skill: the art of conversation.
đ
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April 7 | đ˝ď¸Â Junto Founder Dinner (San Francisco) â Hosted with my friend, Nikunj Kothari, Partner at FPV Ventures, at a Michelin-star Thai restaurant.
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I was terribly awkward until my early twenties.
I found it difficult to talk to service staff, strangers at parties, anyone I didnât already know. Part of it was cultural. I spent two decades in China, an only child with quiet parents. Part of it was confidence. Either way, conversation didnât come naturally.
My bible for surviving high school was a little yellow book called âHow to Talk to Anyone.â I studied it religiously.
The biggest misconception is that most people think youâre either naturally good at it or youâre not. But itâs not true. Some of the best conversationalists Iâve met werenât born that way. They learned and developed specific habits and techniques over time.
Today I host fireside chats with prominent entrepreneurs: Sahil Bloom, the founders of Venmo, Foursquare, BarkBox, and many others.
Put me in a room with anyone, and I can get them to reveal their deepest darkest secrets.
Last week in Austin, I spoke to over a hundred people, and it reminded me of where I started from: a clueless, shy introvert. And Iâm writing this today to share with all of you who were in my shoes a decade ago that yes, it canât be changed.
Hereâs what Iâve learned from studying the best interviewers, hosts, and conversationalists in the world, and how you can apply it.
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What makes a great conversationalist?
Itâs not about being the most interesting person in the room, or even having the most interesting things to say, but about making the other person feel like the most interesting person in the room.
Dale Carnegie wrote about this nearly 90 years ago in âHow to Win Friends and Influence People. He tells the story of attending a dinner party where he barely spoke all night. He mostly asked questions and listened. Afterward, the host told others he was âthe most interesting conversationalistâ at the party. Heâd said almost nothing.
The best conversationalists arenât waiting for their turn to talk. Theyâre curious, listening, and interested in what the other person will say next. Itâs a dance, not a fight. Thereâs no winning or impressing. But youâre playing with the other person, building something neither of you could create alone.
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How to make conversation
Step 1: Make them the hero
Most people try to be the hero of every conversation. They share accomplishments, one-up stories, and impress others with their knowledge.
But great conversationalists do the opposite. They make the other person the hero.
Dale Carnegieâs most enduring insight: people care most about themselves. The best conversationalists use this for great conversation.
Remember their name. Carnegie called a personâs name âthe sweetest soundâ to them. Use it and remember it. It shows that you care.
Appeal to their interests, not yours. Before meeting someone important, Theodore Roosevelt would stay up late reading about subjects his guest was passionate about. He knew the way to someoneâs heart was through their interests, not his own.
Ask about their wins. Their proudest moments. The obstacles they overcame. Let them be the protagonist of the story.
When someone feels like the hero in your presence, theyâll want to keep talking to you.
Step 2: Ask better questions
Skip the standard âWhat do you do?â âWhere are you from?â âHowâs work?â These questions produce autopilot responses.
Larry King built a legendary career on simple, direct questions. He never asked multi-part questions. Heâd ask one thing, then shut up. âWhy?â âHow so?â âWhat happened next?â The silence created space for the guest to fill.
Tim Ferriss takes a different approach: unexpected questions that break people out of their rehearsed answers. âWhat would you put on a billboard?â âWhatâs a belief youâve changed your mind on?â âWhatâs a purchase under $100 that changed your life?â By asking questions guests havenât heard before, he gets fresh answers even from people whoâve done hundreds of interviews.
Ask open-ended questions that canât be answered with a single word. Ask questions that make people think. The quality of your questions determines the quality of the conversation.
But donât ask too many questions. A conversation isnât an interrogation. If youâre firing question after question, the other person will feel interviewed.
Step 3: Use support responses, not shift responses
This is from Kate Murphyâs book âYouâre Not Listening,â and it changed how I think about conversation.
A shift response turns the conversation back to you: âThat happened to me too, let me tell you about it.â A support response keeps the focus on them: âWhat did you do next?â âHow did that feel?â âTell me more about that.â
Most people default to shift responses. Someone shares something, and we immediately relate it to our own experience. It feels like connection, but it actually redirects attention away from them.
Great conversationalists use support responses to follow the thread instead of changing it.
The other key: ask follow-up questions, instead of new questions. Amateur conversationalists have a list of questions in their head and move to the next one regardless of the answer. Great conversationalists follow the thread.
Step 4: Say âYes, andâ
After doing improv comedy for a few months, Iâve learned the cardinal rule of âYes, and.â Accept what your scene partner offers and build on it.
Most people do âNo, butâ in conversations. They reject, correct, or redirect. âActually, I think...â âWell, thatâs not quite right...â âBut have you considered...â
âYes, andâ keeps the conversation flowing and makes the other person feel heard. It doesnât mean you agree with everything. It means you accept their contribution and add to it.
âYes, and what happened next?â
âYes, I see what you mean, and Iâd add...â
âYes, thatâs interesting, and it makes me think of...â
When you say âyes, and,â youâre telling the other person: I hear you, I value what you said, and I want to build on it.
Step 5: Match the conversation type
Charles Duhiggâs book âSupercommunicatorsâ explains that every conversation is actually three conversations happening at once:
Practical (whatâs this about?)
Emotional (how do we feel?)
Social (who are we to each other?)
[elaborate on each type of conversation]
The mistake most people make is mismatching. Someone is venting about a problem, seeking emotional support. You jump in with practical advice. They feel unheard. You feel confused about why your helpful suggestion landed poorly.
Supercommunicators read which type of conversation is needed and match it. Before responding, ask yourself: What kind of conversation is this person trying to have? Then match it.
Step 6: Answer the question behind the question
People rarely ask what they actually want to know. There is always a real question under the service question.
Esther Perel, the renowned therapist, is a master at this. In her podcast âWhere Should We Begin?â, she listens for what people arenât saying and gently brings it to the surface.
When someone asks, âHowâs work?â they might really be asking, âAre you happy?â
When someone asks, âWhat do you think of my idea?â they might really be asking, âDo you believe in me?â
When a friend asks, âAre you busy this weekend?â they might really be asking, âDo you still have time for me?â
The surface question is the iceberg that is 10% above the water. The real question is the 90% below.
Listen for the question behind the question and answer that one, not just the surface question. This is how you make people feel truly understood.
Step 7: Go first
Howard Stern has gotten famously guarded celebrities to reveal things theyâve never shared elsewhere. His secret: He goes first.
Stern shares his own insecurities, fears, and embarrassments openly. He talks about his therapy, his failed first marriage, his anxieties. This gives guests permission to do the same.
If you want someone to open up, you have to open up first. Share something vulnerable about yourself before asking others to do the same.
But tease information; donât give it all at once. Share something personal, then pause. Let them respond. If you dump everything immediately, thereâs nowhere to go.
The dance of conversation is gradual revelation on both sides.
Step 8: Let silence do the work
Most people rush to fill the silence because it feels awkward. So they jump in the moment someone stops talking.
But when you let silence sit, people gather their thoughts and often say something more interesting.
Larry King was a master of this. Heâd ask a short question, then wait. The guest would answer. Heâd keep waiting. Often theyâd continue, going deeper than they initially intended.
The next time someone finishes speaking, count to two before responding. Often theyâll continue. And what they say next is usually more interesting than what they said first.
Step 9: Be genuinely curious
Brandon Stanton, the creator of Humans of New York, has had thousands of conversations with strangers on the street. His photos are famous, but itâs the conversations that make them powerful. People share their deepest fears, losses, and hopes with a stranger on a sidewalk.
His secret is that he has genuine curiosity. He approaches every person believing they have an interesting story. And because he believes it, he asks questions that uncover it.
Hereâs the curiosity razor: If youâre bored in a conversation, youâre not asking good enough questions. Every person has something interesting about them. If you havenât found it, you havenât looked hard enough. When a conversation feels flat, itâs not because the other person is boring. Itâs because you havenât found the right thread yet.
Step 10: Be fully present
Hereâs a razor that cuts through distraction: Talk to people as if itâs the last time youâll ever see them.
This sounds morbid, but it shifts your attention completely. You stop thinking about what youâll say next. You stop checking your phone. You stop scanning the room for someone more important.
What if you never saw this person again? Would you be satisfied with how this conversation went? Did you really listen? Did you really connect?
Most people are only half-present in conversations. Theyâre thinking about work, checking notifications, planning their next sentence. Full presence is rare but people can feel it when you give it to them.
Step 11: Exit gracefully
Great conversations have good endings.
The worst is when a conversation slowly dies, both people looking around the room, unsure how to leave. Or when someone abruptly walks away mid-sentence.
The greatest conversationalists know how to close warmly and clearly. âIâve really enjoyed this. Iâm going to grab another drink, but letâs continue this soon.â âThis has been great. I should say hello to a few other people, but Iâd love to pick this up another time.â
Direct, warm, and clear with no ambiguity. No awkward lingering. A graceful exit is a gift to both people.
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đ Andrewâs Bookmarks
My favorite links to help you be wiser and more creative.
You are no longer the smartest type of thing on Earth by Noah Smith â For most of history, humans were the smartest thing around. Thatâs no longer true. AI can now outperform us in more and more things. But Noahâs point isnât that we become useless; itâs that our role changes.
How Social Media Shortens Your Life by Gurwinder â Social media changes how we experience time. Because the content is fast, shallow, and forgettable, our brains form fewer memories.
Why Does Everyone Hate AI? by Rex Woodbury â The backlash against AI isnât about the tech, but about the timing. AI arrived right when trust in tech was already low, the economy feels unstable, and people are more sensitive to anything that threatens their identity or job.
Three Modes of Cognition by Kevin Kelly â A great tread about the three types of intelligence and what AI vs humans are incredible at.
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đ Tech Community Plugs
Resources for entrepreneurs, investors, and tech professionals.
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đ˘ Looking for an office space in NYC? I know of a few great spots opening up. Hit reply if youâre searching.
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đşđ¸ Looking for a US immigration lawyer? Reply here for an introduction to the lawyers I recommend for O1A/EB1 visas.
đ´ Equinox â Reply here for a free trial and discounted membership.
What other perks should I include? Let me know.
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đźď¸ Behind the Scenes
We just threw our biggest party yet with over 2,000 people.
Together with our friends at The Hustle & Agree.com
Every year during SXSW, we host the Secret Austin Garden Party. Thousands of founders, investors, creators, and tech professionals from all over the world come together for one night.
This year was something else...
Live music. A live performance from the Venmo founder, Taco trucks. Cocktails. Cotton candy. A rooftop with one of the best sunsets I've ever seen in Austin.
But the most meaningful part of all this is the people
I watch strangers become friends and founders pitch investors on the patio. I saw creators meet their heroes. Someone flew in from London just for this.













