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Thomas Alan White's avatar

I decided to talk through Google AI an explanation of how to make a spectacular new kind of airplane. I posted that but was really surprised at how AI seems to be obsessed with branding! I'm surprised that it comes up with these names. It is impressive. If you go to my Substack page called Decoding science, I explained how to make a spectacular for the people micro airplane and affordable housing on a spectacular scale, and the future of automobiles I believe is a incredibly efficient green and inexpensive piston engine which I also explained. My problem is businesses seem to start out small not grand like these ideas...

Sonia Ketkar's avatar

The difference between performance marketing and brand marketing, which is more sustainable, is on point.

Brand marketing is also much more aligned with the business model. The patterns they repeat in the storytelling builds recognition among consumers.

Like the Nike ads. But an even better example of alignment between the business model, the storytelling, and patterns is Audemars Piguet mostly because it's been more consistent than even Nike at this. Entirely different products and consumers I know but the features of strong brand marketing are still applicable.

Radz's avatar

Been banging this drum for years

Meghan Swidler's avatar

brand is SO important.

Tom Orbach's avatar

Thanks for sharing my article! 😍